There’s a new buzz buzzing in the SaaS world: the death of browser-based applications. I’m seeing more and more of this kind of thing. Exciting times!
What do you think?
Any SaaS CEOs who are feeling bruised after reading Sarah Lacy’s Business Week article today on the brutal slog of on-demand computing may take heart from the story of a SaaS vendor that told me this week it has cut its customer acquisition costs by a massive 80 percent. There’s a catch, though: abandoning the browser was the key to achieving this remarkable turnaround.