 {"id":1217,"date":"2018-05-24T10:57:01","date_gmt":"2018-05-24T17:57:01","guid":{"rendered":"http:\/\/moderneuc.com\/?p=1217"},"modified":"2026-02-18T13:02:31","modified_gmt":"2026-02-18T20:02:31","slug":"windows-10-generic-image-no-bloatware","status":"publish","type":"post","link":"https:\/\/jorgep.com\/blog\/windows-10-generic-image-no-bloatware\/","title":{"rendered":"Windows 10 Generic Image \/ No Bloatware"},"content":{"rendered":"\n<section id=\"j-main\" class=\"clearfix\">\n<div id=\"jive-body\" class=\"clearfix\">\n<div id=\"jive-body-main\" class=\"j-layout j-layout-ls clearfix\">\n<div class=\"j-column-wrap-l\">\n<div class=\"j-column j-column-l lg-margin\">\n<div class=\"jive-content jive-content-blog js-tlo js-ed-38-53081\" role=\"article\" data-object-id=\"53081\" data-object-type=\"38\" aria-labeledby=\"heading-53081\">\n<section class=\"jive-content-body\" role=\"main\">\n<div class=\"jive-blog-post-message\">\n<div class=\"jive-rendered-content\">\n<p>With the popularity of Modern Device Provisioning using\u00a0 Windows Autopilot or AirWatch, using a &#8220;Generic Image&#8221;\u00a0 (Microsoft OS without OEM added-value software added) as the baseline OS is a very common practice.<\/p>\n<p>I have been asked multiple times if a generic image (ISO from Microsoft) contains any bloatware.\u00a0 &#8211; The short answer is NO.\u00a0\u00a0 It is the OS version as published by Microsoft. Let me explain further.<\/p>\n<p><strong>Bloatware and Windows Bundled-Apps<\/strong><\/p>\n<p>Customers that have been getting the standard OEM loaded OS receives PC manufacturer specific trialware and other bundled software, commonly referred as bloatware.<\/p>\n<p>By definition, bloatware is referred to any unwanted software included on a new computer or mobile device by the manufacturer.\u00a0 This could be trialware, utilities, adware, and such, which is not originally included in the Microsoft Operating System ISO file.<\/p>\n<p>Microsoft changed the game a little, when they introduced &#8220;bundled-apps&#8221; into Windows 10 published OS.\u00a0\u00a0 Although these apps were not introduced by the manufactures,\u00a0 many people\u00a0 have called these bloatware as well.\u00a0\u00a0\u00a0\u00a0 They include:<\/p>\n<table class=\"jiveBorder\" border=\"1\">\n<thead>\n<tr>\n<th class=\"header\" valign=\"middle\"><strong>Apps that can be removed<\/strong><\/th>\n<th class=\"header\" valign=\"middle\"><strong>Apps that can not be removed<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"vertical-align: top;\">3D Builder\n<p>\u00a0<\/p>\n<p>Alarms and Clock<\/p>\n<p><strong>Bubble Witch 3 Saga<\/strong><\/p>\n<p>Calculator<\/p>\n<p>Calendar and Mail<\/p>\n<p>Camera<\/p>\n<p><strong>Candy Crush Soda Saga<\/strong><\/p>\n<p>Get Office<\/p>\n<p>Get Skype<\/p>\n<p>Get Started<\/p>\n<p>Groove Music<\/p>\n<p>Maps<\/p>\n<p>\u00a0<\/p>\n<p><strong>March of Empires<\/strong><\/p>\n<p>Microsoft Solitaire Collection<\/p>\n<p><strong>Minecraft<\/strong><\/p>\n<p>Money<\/p>\n<p>Movies &amp; TV<\/p>\n<p>News<\/p>\n<p>OneNote<\/p>\n<p>People<\/p>\n<p>Phone Companion<\/p>\n<p>Photos<\/p>\n<p><strong>Royal Revolt<\/strong><\/p>\n<p>Store<\/p>\n<p>Sports<\/p>\n<p>Voice Recorder<\/p>\n<p>Weather<\/p>\n<p>Xbox<\/p>\n<\/td>\n<td style=\"vertical-align: top;\">Contact Support\n<p>\u00a0<\/p>\n<p>Cortana<\/p>\n<p>Windows Feedback<\/p>\n<p>Microsoft Edge<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00a0<\/p>\n<p><b>Most OEMs have the capability to ship devices with the &#8220;Generic&#8221; Windows 10 ISO\u00a0 version.\u00a0 In Microsoft&#8217;s case:, for their Surface devices they call it\u00a0 Signature Edition.\u00a0 \u00a0OEMs\u00a0 have different names.\u00a0<\/b><\/p>\n<p>\u00a0<\/p>\n<p><strong>Removing Bundled Apps <\/strong><\/p>\n<p>For obvious reasons, businesses and enterprises do not want to include these kinds of apps when they provide Windows PCs to their end-users.<\/p>\n<p>There are two ways of removing\u00a0 (for those apps that can be removed) Microsoft&#8217;s pre-installed \/ bundled OS applications:<\/p>\n<ol start=\"1\">\n<li>Reset Windows 10 &#8211; using the\u00a0 Refresh Tool (also known as Start Fresh) in Windows 10\u00a0 settings options.<\/li>\n<li>Use a PowerShell Script\u00a0\u00a0 to remove them<\/li>\n<\/ol>\n<p>Both of these options can be called as part of the device provisioning process\u00a0 (either called via Intune, script or\u00a0 task sequence)<\/p>\n<p><strong> Screenshot of Freshly Installed Windows 10 <\/strong><\/p>\n<p>Below is an screenshot of a freshly installed Windows 10 Pro created with the Win10 v1803\u00a0 ISO &#8211; You can clearly see the &#8220;bundled apps&#8221; Microsoft has allowed.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1218\" src=\"https:\/\/jorgep.com\/blog\/wp-content\/uploads\/2018\/09\/Win10-freshinstall-300x174.jpg\" alt=\"\" width=\"300\" height=\"174\" srcset=\"https:\/\/jorgep.com\/blog\/wp-content\/uploads\/2018\/09\/Win10-freshinstall-300x174.jpg 300w, https:\/\/jorgep.com\/blog\/wp-content\/uploads\/2018\/09\/Win10-freshinstall-768x444.jpg 768w, https:\/\/jorgep.com\/blog\/wp-content\/uploads\/2018\/09\/Win10-freshinstall.jpg 1020w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<p>\u00a0<\/p>\n<h4><strong>Resources:<\/strong><\/h4>\n<ul>\n<li><a href=\"https:\/\/github.com\/WurstCommander\/Win10AppRemove\">GitHub &#8211; WurstCommander\/Win10AppRemove: A Powershell-Script for removing \/ debloating Windows 10 apps. Mandatory apps which can&#8217;t be uninstalled via start menu will be removed too.<\/a><\/li>\n<li><a href=\"https:\/\/www.tweakhound.com\/2020\/12\/07\/win10-uninstall-apps-via-powershell\/\">Win10 &#8211; Uninstall Apps Via PowerShell &#8211; TweakHound<\/a><\/li>\n<li><a href=\"https:\/\/www.digitalcitizen.life\/how-remove-default-windows-10-apps-powershell-3-steps\/\">How to uninstall Windows 10 apps using PowerShell, in 3 steps | Digital Citizen<\/a><\/li>\n<\/ul>\n<p>Hope this helps!<\/p>\n<p>Please ping me on Twitter if you have any questions!<\/p>\n<\/div>\n<p>\u00a0<\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div style=\"background-color: lightblue; width: 600px; padding: 25px; font-family: Verdana, Geneva, sans-serif; font-size: 11px;\"><b>About Jorge Pereira<\/b>\nAccomplished Information Technology services professional with over 25 years of experience performing technical pre-sales, solution selling, public speaking \/ presentations, consulting, project delivery&nbsp; and program management.&nbsp; &nbsp;Over the past few years, Jorge has focused on customers solutions in the areas of:&nbsp; Artificial Intelligence, Generative AI, Workforce transformation, End-User-Computing (EUC) Lifecycle Management, Modern Device Management, and&nbsp; Cybersecurity.&nbsp; &nbsp; He writes on the <a href=\"https:\/\/jorgep.com\/\">jorgep.com<\/a> blog&nbsp; &nbsp;and you can find him on Twitter <a href=\"https:\/\/twitter.com\/jorper98\">@jorper98<\/a>\nMore info about <a href=\"https:\/\/jorgep.com\/blog\/about-jorge-pereira\/\">Jorge here<\/a><\/div>\n<div>&nbsp;<\/div>\n\n\n\n<div style=\"font-family: Verdana, Geneva, sans-serif; font-size: 11px; line-height: 1.6; color: #333;\">\n    <p>\n        <strong>Disclaimer:<\/strong> \n        <em>I personally love to share my learnings, thoughts, and ideas; I get great satisfaction knowing someone has read and benefited from an article. This content is created entirely on my own time and in a personal capacity. The views expressed here are mine alone and do not represent the positions or opinions of my employer.<\/em>\n    <\/p>\n    <p>\n        In my professional role, I serve as a Workforce Transformation Solutions Principal for \n        <a href=\"https:\/\/www.dell.com\/en-us\/work\/learn\/by-service-type-deployment\" style=\"color: #007db8; font-weight: bold; text-decoration: none;\">Dell Technology Services<\/a>. \n        I am passionate about guiding organizations through complex technology transitions and \n        <a href=\"https:\/\/www.delltechnologies.com\/en-us\/what-we-do\/workforce-transformation.htm\" style=\"color: #007db8; font-weight: bold; text-decoration: none;\">Workforce Transformation<\/a>. \n        <a href=\"https:\/\/www.delltechnologies.com\/en-us\/index.htm\" style=\"color: #007db8; font-weight: bold; text-decoration: none;\">Learn more at Dell Technologies<\/a>.\n    <\/p>\n    <hr style=\"border: 0; border-top: 1px solid #ddd; margin: 12px 0;\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the popularity of Modern Device Provisioning using\u00a0 Windows Autopilot or AirWatch, using a &#8220;Generic Image&#8221;\u00a0 (Microsoft OS without OEM added-value software added) as the baseline OS is a very common practice. I have been asked multiple times if a generic image (ISO from Microsoft) contains any bloatware.\u00a0 &#8211; The short answer is NO.\u00a0\u00a0 It&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[681,441],"tags":[692,718,742,326,430],"class_list":["post-1217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moderneuc2","category-tech-talk","tag-bloatware","tag-image","tag-moderneuc1","tag-windows","tag-windows-10"],"taxonomy_info":{"category":[{"value":681,"label":"ModernEUC"},{"value":441,"label":"Tech Talk"}],"post_tag":[{"value":692,"label":"Bloatware"},{"value":718,"label":"Image"},{"value":742,"label":"ModernEUC"},{"value":326,"label":"Windows"},{"value":430,"label":"Windows 10"}]},"featured_image_src_large":["https:\/\/jorgep.com\/blog\/wp-content\/uploads\/2018\/12\/NoBloatware-400x136-1.png",400,136,false],"author_info":{"display_name":"Jorge Pereira","author_link":"https:\/\/jorgep.com\/blog\/author\/jorge\/"},"comment_info":0,"category_info":[{"term_id":681,"name":"ModernEUC","slug":"moderneuc2","term_group":0,"term_taxonomy_id":691,"taxonomy":"category","description":"","parent":0,"count":261,"filter":"raw","cat_ID":681,"category_count":261,"category_description":"","cat_name":"ModernEUC","category_nicename":"moderneuc2","category_parent":0},{"term_id":441,"name":"Tech Talk","slug":"tech-talk","term_group":0,"term_taxonomy_id":451,"taxonomy":"category","description":"","parent":0,"count":678,"filter":"raw","cat_ID":441,"category_count":678,"category_description":"","cat_name":"Tech Talk","category_nicename":"tech-talk","category_parent":0}],"tag_info":[{"term_id":692,"name":"Bloatware","slug":"bloatware","term_group":0,"term_taxonomy_id":702,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":718,"name":"Image","slug":"image","term_group":0,"term_taxonomy_id":728,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":742,"name":"ModernEUC","slug":"moderneuc1","term_group":0,"term_taxonomy_id":752,"taxonomy":"post_tag","description":"","parent":0,"count":284,"filter":"raw"},{"term_id":326,"name":"Windows","slug":"windows","term_group":0,"term_taxonomy_id":336,"taxonomy":"post_tag","description":"","parent":0,"count":93,"filter":"raw"},{"term_id":430,"name":"Windows 10","slug":"windows-10","term_group":0,"term_taxonomy_id":440,"taxonomy":"post_tag","description":"","parent":0,"count":78,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/jorgep.com\/blog\/wp-json\/wp\/v2\/posts\/1217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jorgep.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jorgep.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jorgep.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jorgep.com\/blog\/wp-json\/wp\/v2\/comments?post=1217"}],"version-history":[{"count":1,"href":"https:\/\/jorgep.com\/blog\/wp-json\/wp\/v2\/posts\/1217\/revisions"}],"predecessor-version":[{"id":518933,"href":"https:\/\/jorgep.com\/blog\/wp-json\/wp\/v2\/posts\/1217\/revisions\/518933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jorgep.com\/blog\/wp-json\/wp\/v2\/media\/2560"}],"wp:attachment":[{"href":"https:\/\/jorgep.com\/blog\/wp-json\/wp\/v2\/media?parent=1217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jorgep.com\/blog\/wp-json\/wp\/v2\/categories?post=1217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jorgep.com\/blog\/wp-json\/wp\/v2\/tags?post=1217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}