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Are things getting smaller?


photo credit: Martin Gommel via photopin cc

I am not sure if it is only in my area, but have you noticed products come in the same size packages, but have more packaging, and less product inside ?

I have noticed this in crackers (Saltines), honey graham cookies,  aspirin, vitamins, and many other products out there…

The latest, and what prompted me to write this blog are paper towels!

It is not enough for manufacturers to have thinner rolls (less feet per roll)  but the width was  about  1/4  of an inch shorter, and therefore it does not fit our standard paper towel holder…
It has several times, and from different manufacturers!

Am I imagining things, or is this a trend that has gone unreported?