Death of the Browser-Based Application?
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There’s a new buzz buzzing in the SaaS world: the death of browser-based applications. I’m seeing more and more of this kind of thing. Exciting times!
What do you think?
SaaS vendor quits browser to boost sales | Software as Services | ZDNet.com
Any SaaS CEOs who are feeling bruised after reading Sarah Lacy’s Business Week article today on the brutal slog of on-demand computing may take heart from the story of a SaaS vendor that told me this week it has cut its customer acquisition costs by a massive 80 percent. There’s a catch, though: abandoning the browser was the key to achieving this remarkable turnaround.