White Paper: Understanding AI in the Services Sales Role

Artificial Intelligence (AI) is rapidly transforming industries worldwide, enabling individuals and organizations to gain a competitive edge through enhanced efficiency, data-driven insights, and personalized experiences. As people and businesses navigate this AI-driven landscape, it’s crucial to understand the value proposition of AI services and effectively communicate their benefits to potential customers.

Any services sales / consulting practice, need to recognize the critical role AI plays in driving innovation and growth across every segment. By effectively positioning AI services and articulating their value proposition based on the audience, sales teams can establish themselves as trusted partners, guiding customers through the AI adoption journey and unlocking the transformative potential of these cutting-edge technologies.

This white paper aims to provide a guide for positioning AI services, empowering services sales teams to articulate the strategic advantages and tangible impacts these solutions can deliver.

Table of content includes:

  • Introduction
  • Quick Background: The Road to Generative Pretrained Transformer (GPT)
    • Traditional Al vs Generative Al
    • The key game
  • The Value Proposition of Al Services
    • Boosting Individual Productivity with Al
    • Al Value Proposition for Businesses
  • Positioning Al Services: Key Considerations
    • Questions to ask to open a general Al conversation
  • Personal Productivity with Microsoft Copilot (Value)
    • Microsoft Copilot Opening Questions —
  • Common Use Cases
  • Al Services Opportunities
  • Closing Thoughts
  • Appendix A: Selling Consulting Services

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