Is email going the way of regular mail?

First some astonishing statistics: (Source: PingDom: Internet 2010  in numbers)

  • 107 trillion – The number of emails sent on the Internet in 2010.
  • 294 billion – Average number of email messages per day.
  • 1.88 billion – The number of email users worldwide.
  • 89.1% – The share of emails that were spam. (that is 269 billion emails)
  • 2.9 billion – The number of email accounts worldwide
  • 25% – Share of email accounts that are corporate

Is email dying?     Perhaps not, but the next generation is certainly behaving differently.   If you have kids (ages 12+) you have definitely noticed their lack of attention to email, and much more focus on texting and facebook postings…

e-mail usage was down 8% overall in 2010, which is pretty impressive to me although part of the drop may be attributable to how people check e-mail on smartphones without actually logging into their Web-based e-mail accounts. But that’s nothing compared to the 59% drop in the in the 12 to 17-year-old age bracket. 

Source: ComScore’s 2010 U.S. Digital Year in Review  via Is E-Mail Dead by Don Wilmott

This is not a surprise per say, but an evolution of communications perhaps is.

Other interesting bits of information that have recently come to surface follow:

  • According to Facebook COO Shery Sandberg, only 11% of teens email daily, a statistic she sees as a sign of the coming transition to SMS and social networks.
  • ComScore reports that while email usage has decreased in 12-17 year olds, it has increase by 28% and 22% in the age segments of 65+ and 55-64 respectively.
  • According to the Pew Internet Report, email remains the number one online activity, with 94% of online people using email.
  • Radicati Research reports that corporate end users send and receive an average of 110 email messages per day.


  1. Don Willmott

    Great stats that shed more perspective. Pew studies are always really interesting.