Is email going the way of regular mail?

First some astonishing statistics: (Source: PingDom: Internet 2010  in numbers)

  • 107 trillion – The number of emails sent on the Internet in 2010.
  • 294 billion – Average number of email messages per day.
  • 1.88 billion – The number of email users worldwide.
  • 89.1% – The share of emails that were spam. (that is 269 billion emails)
  • 2.9 billion – The number of email accounts worldwide
  • 25% – Share of email accounts that are corporate

Is email dying?     Perhaps not, but the next generation is certainly behaving differently.   If you have kids (ages 12+) you have definitely noticed their lack of attention to email, and much more focus on texting and facebook postings…

e-mail usage was down 8% overall in 2010, which is pretty impressive to me although part of the drop may be attributable to how people check e-mail on smartphones without actually logging into their Web-based e-mail accounts. But that’s nothing compared to the 59% drop in the in the 12 to 17-year-old age bracket. 

Source: ComScore’s 2010 U.S. Digital Year in Review  via Is E-Mail Dead by Don Wilmott

This is not a surprise per say, but an evolution of communications perhaps is.

Other interesting bits of information that have recently come to surface follow:

  • According to Facebook COO Shery Sandberg, only 11% of teens email daily, a statistic she sees as a sign of the coming transition to SMS and social networks.
  • ComScore reports that while email usage has decreased in 12-17 year olds, it has increase by 28% and 22% in the age segments of 65+ and 55-64 respectively.
  • According to the Pew Internet Report, email remains the number one online activity, with 94% of online people using email.
  • Radicati Research reports that corporate end users send and receive an average of 110 email messages per day.

2 Comments

  1. Don Willmott

    Great stats that shed more perspective. Pew studies are always really interesting.